Date: 16th June, 2026
Time: 3:30 PM CEST / 9:30 AM EDT / 7 PM IST
Topic: The AI Advantage or Liability? Deepfakes as a New Attack Vector
Abstract:
Artificial intelligence is rapidly becoming a cornerstone of modern business strategy, promising increased efficiency, smarter decision-making, and competitive advantage. However, alongside these benefits come significant challenges, ranging from security risks and regulatory concerns to ethical implications and operational complexity. For many organizations, the line between AI as an enabler and AI as a liability is becoming increasingly blurred. The current webinar takes a balanced, business-centric view of AI adoption, exploring both its transformative potential and its hidden risks. While AI can unlock new revenue streams, automate processes, and enhance customer experiences, poorly governed implementations can lead to data exposure, compliance failures, biased outcomes, and escalating costs. In some cases, organizations find themselves investing heavily in AI without achieving measurable returns, or worse, introducing new vulnerabilities into their ecosystem. Through real-world scenarios and practical insights, the webinar will help participant leaders critically evaluate their AI initiatives. Attendees will gain clarity on where AI delivers tangible value, where it introduces risk, and how to strike the right balance between innovation and control. The discussion will also highlight the importance of governance, data quality, security, and alignment with business objectives to ensure AI becomes a strategic advantage rather than an operational burden.
Key Takeaways:
- Understanding the dual nature of AI as enabler and liability
- Identifying common pitfalls in AI adoption
- Key risks associated with AI adoption
- The importance of governance and responsible AI practices
- Aligning AI initiatives with business goals
- Practical AI deployment strategies
Speaker:
Alexandra Jorissen, identifAI, as European Business Development Director
Bio: Alexandra Jorissen is an internationally experienced business development leader and cybersecurity professional with over 15 years of expertise across three continents. Since entering the cybersecurity field in 2021, she has developed a strong focus on the European cyber ecosystem, specializing in AI and Deepfake Detection. Currently based in Italy, she serves as European Business Development Director at identifAI, where she brings a global mindset and execution-driven approach to business growth. She is also a Google-trained IAmRemarkable facilitator and a passionate advocate for diversity and inclusion in cybersecurity.
